Case Study - Manchester City FC
Client: Manchester City FC
Event Type: Attraction for match day fan zone
Size: Over 50,000 fans attending the match
Duration: 1 day
Location: The Etihad Stadium, Manchester
To provide the customers with an added attraction. To allow them to interact, have fun, and try to win prizes on our Golf simulator.
A line of fans waiting to try the simulator.
During the set up at the stadium fan zone.
We were contacted by Manchester City to ask if we had any availability to use one of our golf simulators at a match day fan zone. We were able to provide an outdoor set up as requested.
We were positioned outside the megastore and in front of the tram stop so visitors would be able to see us on entering the ground. The brief was to run a nearest the pin challenge, with the 2 winners going on to the pitch at half-time to try to win a VIP hospitality package.
The event was such a success, that we had people willing to miss the match kick-off to continue playing! We had non-stop queues for the duration of the event. However the club had specified that we were to close at 3pm which we did. We had some fantastic feedback from the fans, with many asking if we will be there for every game! We now opened talks to be the primary event supplier for the club for the new season.
“We had some great feedback from our fans regarding the service provided by PlayPro.
We have a meeting in place to get some additional events booked in for the new season.”